Southside Social
The way we work

One clear path in.
No leap of faith.

Every engagement starts the same honest way: a free call, then a fixed-fee audit — so you buy with evidence, not hope. Three retainers built on the same system, scaled to your brand.

STEP 1 · START HERE

Free 30-minute call

€0

We look at your situation together and tell you honestly whether we can help.

STEP 2

The Audit

€200

A fixed-fee diagnosis of where your paid social leaks money. Refunded if you don't see clear value.

RETAINER

Meta Foundations

€500/mo

Meta done properly — management, creative direction, testing, clear reporting.

RETAINER

Growth

€750/mo

Two channels of choice, steady creative testing, monthly strategy call.

FLAGSHIP

Purpose Growth System

€1,500/mo

Every channel, full-funnel architecture, custom dashboard, true partnership.

Our method

From audit to engine, in four steps.

/ 01

Audit & strategy

We diagnose the account, fix the questions before the spend, and agree the plan.

/ 02

Build

Tracking and attribution first, then funnel architecture and the first wave of tested creative.

/ 03

Launch & test

Audiences, creatives and hooks tested against real results — built with our TEEP framework.

/ 04

Scale & report

Budget follows the winners, read through one dashboard, reviewed together every month.

Start here

A free call, then the Audit — €200, fixed.

  • A full review of your account, tracking, audience structure and creative
  • A clear read on where spend is leaking and why
  • A concrete, prioritised plan for the next 90 days
  • Delivered in 1–2 weeks
  • If you don't see clear value, it's fully refunded
  • The €200 fee credits toward your first month if you go on to a retainer
STEP 1Free 30-minute call — no commitment
STEP 2The Audit — €200 fixed fee
RISKRefunded if you don't see clear value
CONDUCTED BYA Meta Certified Media Buying Professional, trained in Motion's Creative Strategy program

The retainers.

Meta Foundations

€500/mo
  • Meta only — Facebook & Instagram, managed as one account
  • Campaign management and ongoing optimisation
  • Creative direction and disciplined testing
  • A clean monthly report you can actually read
BEST FORSingle-channel brands & proof-of-concept
MIN. AD SPEND€1,000–1,500 / mo
TERM3-month minimum, then monthly

Growth

€750/mo
  • Two channels of your choice — Meta + Google, Meta + TikTok, Pinterest, or LinkedIn for B2B
  • Creative strategy with a steady pipeline of tested concepts
  • Full monthly reporting tied to business goals, not vanity metrics
  • A monthly strategy call to read the numbers together
BEST FORGrowing brands on two core channels
MIN. AD SPEND€2,000 / mo
TERM3-month minimum, then monthly

Purpose Growth System

€1,500/mo
  • All five channels run as one system — Meta and TikTok to create demand, Google to capture intent, Pinterest for discovery, LinkedIn for B2B reach
  • Full-funnel architecture with its own creative per stage
  • TEEP creative strategy at high testing velocity
  • Custom Looker Studio dashboard as your single source of truth
  • Weekly working cadence plus a monthly strategy review
BEST FORScaling, multi-channel brands
MIN. AD SPEND€3,000–5,000 / mo
TERM3-month minimum, then monthly

Ad spend is separate and paid directly to the platforms — never through us. You own everything: accounts, history, audiences and creative all stay with you. Either side can close with one month's notice after the minimum term.

Questions, answered straight

The things every founder asks.

How soon will I see results?

Paid social needs a learning phase — usually the first 4–6 weeks are about gathering clean data and finding the winning creative and audiences. Meaningful improvement typically shows from month two onward. Anyone promising instant results is guessing; we'd rather set the account up to compound.

Is the ad budget included in your fee?

No — and that's deliberate. Your media budget is paid directly to Meta, Google, Pinterest, TikTok or LinkedIn, never through us. Our retainer covers strategy, management, creative direction and reporting. Every euro of your ad spend goes to reaching customers.

What ad budget do I need to start?

It depends on the tier and goal — roughly €1,000–1,500/mo for Meta Foundations, €2,000+ for Growth, and €3,000–5,000+ for the full system. On a considered B2B purchase the maths can work on less; we'll tell you honestly on the free call whether your budget fits.

Do you lock me into a long contract?

No long lock-ins. There's a three-month minimum so campaigns can exit the learning phase and gather real data — after that it's month to month, and either side can close with one month's notice.

Who owns the ad accounts and data?

You do, always. We work inside your own ad accounts — never ours — so your accounts, history, audiences and creative all stay with you. If we ever part ways, you keep everything, documented so you or another team can pick it up.

How do you report — and can I trust the numbers?

A clear read every week, plus a monthly review, through a Looker Studio dashboard. Crucially, we fix tracking before we scale and strip mis-attributed revenue — so the ROAS you see is the ROAS the ads actually drove, not a flattering platform figure.

Which industries do you work with?

DTC e-commerce, B2B lead generation, and purpose-driven brands — across Europe and the Middle East. Our case studies span food, hair care and agri-tech, because the underlying system travels: honest tracking, creative built on real customer language, and full-funnel structure.

What happens if an account underperforms?

We don't hope — we diagnose. If results dip, we go back to the evidence: creative fatigue, audience saturation, tracking, or offer. You'll hear it from us first, with a plan, in that week's report. Honest reporting cuts both ways.

In their words

“A safe pair of hands.”

“Southside Social took our paid ads from something we were nervous about to a real growth driver for our DTC business. None of us had strong Meta ads experience, and they got Facebook and Instagram performing while helping us expand into new channels. It was always great working with them, clear communication, smart strategy, and a team that genuinely cared about our results.”
— OAC Snacks · DTC food, Ireland
“You never made us feel out of our depth, even though we came in knowing very little about paid ads.”
“More DTC sales was the headline, but we also saw a lift in traffic and overall brand awareness across our socials.”

Ready for the line that goes up?

Tell us about your business — we'll tell you honestly whether we can grow it. No pitch, no pressure, no jargon.

Book your free 30-minute call