Southside Social is a boutique paid social agency. We run full-funnel campaigns across Meta, Google, Pinterest, TikTok and LinkedIn for DTC e-commerce, B2B lead generation and purpose-driven brands — and we run them like your money is our money. No jargon, no vanity metrics, no junior staff learning on your budget.
Book a free 30-minute call See the resultsWe don't pick a favourite and hope. We run the right mix for your brand — and read it all through one dashboard.
Meta to create demand · Google to capture intent · Pinterest & TikTok for discovery · LinkedIn for B2B reach.
Here's what working with us actually looks like.
Your audience, your margins, your goals — then full-funnel architecture built around them, not a template. Across Meta, Google, Pinterest, TikTok and LinkedIn, with creative tested through our TEEP framework.
Tracking fixed before scaling, mis-attributed revenue stripped out, and a weekly reporting matrix plus a monthly review through a custom Looker Studio dashboard. If something isn't working, you hear it from us first.
Algorithm update? iOS change? We adapt your campaigns before the dip ever shows in your numbers.
Southside Social is a boutique paid social agency based in Niš, Serbia — working with brands across Europe and the Middle East.
Nadja was a media buyer first — years of hands-on Meta advertising before she founded Southside Social. Along the way she became an activist, taking everything the ad accounts had taught her — audiences, messages, relentless testing — into advocacy, and building a community around it. Same craft in both places: find the real story, put it in front of the right people, and never waste their trust.
That's the agency you're hiring. Deliberately small — strategy, paid media and design, three senior people, no juniors learning on your budget. Tracking fixed before a cent is spent, numbers cleaned of anything flattering but false, and everything we build stays yours. Our longest partnership, Sult Competitions, is still running after three-plus years.
Campaign management, testing & optimisation — and a professional double bassist.
Creative and brand design across every format, with her own successful jewelry brand.
Tell us about your business — we'll tell you honestly whether we can grow it. No pitch, no pressure, no jargon.
Book your free 30-minute call